Here is an Adobe reference to the Direct X issue and resolution. Download the file.
http://kb2.adobe.com/cps/400/kb400841.html Ultra 1 continually attempts to install DirectX
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Issue
When you attempt to install Ultra 1, you are prompted continually to install DirectX 9.0b.
Reason
Recently, Microsoft updated an application called DirectX version 9.0c. The Serious Magic software you purchased was built to run with DirectX 9.0b, and the installer has difficulty recognizing some of the changes in the newer version.
Solution
Do one of the following solutions:
Solution 1: Download the Ultra 1 Setup patch.
1. Download and unzip the following file to your desktop:
http://www.adobe.com/support/ultra/ts/documents/kb400841/kb400841_setup.zip 2. Place your ULTRA or Ultra Key install DVD in your DVD-ROM drive.
3. If the auto-run starts the installation, select Cancel.
4. With the DVD in the drive, run the new Setup.exe file that you extracted to the desktop. When the installation is finished, you can delete the Setup.exe file from the desktop.
Solution 2: Manually patch the Ultra 1 installation.
Make sure that your Ultra software disc is in the appropriate drive. Make sure to cancel if the auto-run starts by itself.
1. From the Desktop, select Start > Run.
2. If your DVD is labeled ULTRA, then type the following in the Open text box:
Msiexec /I D:\ULTRA.msi SMSETUP=1
If your DVD is labeled Ultra Key, type the following in the Open text box:
Msiexec /I D:\UKInst.msi SMSETUP=1
Note: Substitute the drive letter of your DVD-ROM drive, if your DVD-ROM drive letter is not D.
3. Click OK The installation process will begin. When installation is complete, continue to the next step.
4. Navigate to the drive on which you installed ULTRA and go to Program Files\Serious Magic\ULTRA(or Ultra Key)\Bin\Inst.
5. Locate the file named: ULTRABin.msi and double-click this file; the installation process will complete.